Sunlight and Seduction

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I’ve always felt our task as media sales people to be pretty straightforward. When trying to persuade a potential advertiser to part with their precious media budget we first aim to convince them of our ability to deliver the eyeballs of appropriate consumers in a suitably receptive mindset. Then we focus on a format that should really do their message justice, ideally for a reasonable price. That’s it. Not that complicated really. Read more on Sunlight and Seduction…

Points of transition – lessons learned from QPR

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A few weeks back I wrote about the value of advertising to people when they’re removed from their usual routine. The idea was that they’re then potentially more inclined to notice stuff, being more alert and focused. I’ve been thinking more about the concept, particularly with regard to individuals being extra receptive when things change, at “points of transition”. Read more on Points of transition – lessons learned from QPR…

A world of possibility

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Don’t get me wrong, I’m all for accountability, and evidence, and measurement, all of that stuff. After all, I’m a man with an electrical engineering degree from a posh university. I’m no stranger to the science part. I’ve even enjoyed what some have laughingly called a “career” in media, where a large part of that so-called career has been spent initiating and implementing research studies. So I really can speak this language, and I also get how it’s now more important than ever when the pressure is firmly on costs and budgets. Read more on A world of possibility…

A road less travelled

We are creatures of habit. We tend to adopt the same breakfast routine, follow the usual route to work, ease into the standard evening relaxation rituals. Of course we don’t literally do the same thing every single day, but there’s a fair degree of consistency in what we eat, how we travel, where we visit online, and pretty much all the other media we consume. And, without doubt, this has a bearing on how we engage with advertising. Read more on A road less travelled…

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