Typically brands can see a 60 to 80 per cent jump in searches on brand terms during the entirety of a TV ad campaign, with a 40 to 60 per cent jump for generic searches.
The big WHSmith store at Victoria station is right in the middle of the station. If I’ve got time to kill before the train – or, more likely, I’ve just missed the one I was aiming for so am aimlessly awaiting the next – I will often head in there to have a look round. Having just conducted a swift straw poll in the office, I realise I’m not alone in finding my time in store full of irresistible temptation at every turn. Sweets, crisps, drinks, magazines, books, and various other goodies added to the need to fill up dead time and a late afternoon post work energy slump conspire to draw me towards a purchase I had no intention of making as I dashed for the 6.58. Read more »
Kia on Amscreen's forecourt network
Right time, right place has never been more relevant for advertisers planning to strike a chord with their target markets. Consumers are becoming increasingly adept at phasing out unwanted communication if it doesn’t fit with their activity at the time of viewing, so advertisers increasingly plan their media strategy using the tightest targeting to reach the most engaged audience in the most cost-effective manner, tapping into whatever activity a consumer is involved in when they are exposed to a communication message. Read more »
Although many people are claiming that the smart phone “apps gold rush” is going to be the next big advertising channel are marketers really ready to take the plunge? Pete Davis takes a look.
A great event last night in the Charlotte Street Hotel saw some of the luminaries of consumer magazines court the biggest names in agency press planning and buying. Read more »
The Advertising Association is planning a high profile event for October to galvanise the industry to better present ourselves and protect our image. Apparently, we are not as ill thought of as people might think. Our tainted appearance not that shabby. Read more »