Tag Archives: advertising

Stand United for the Super Bowl

Ipsos ASI Super Bowl blogIn a world of media divergence there are now few moments where audiences of all ages are United. This is in part why events like the Super Bowl have become increasingly iconic and relevant places for brands to talk to us one to many (rather than the one to one, many to many, or many to one that is now part of everyday brand communications).

And Super Bowl is arguably one of the grandest stages of them all, where Entertainment takes centre stage and for many there is more chat about what goes on in the breaks than the play itself.

So imagine you have 30 seconds to talk to America: how do you tell your brand story?  Do you entertain or inform? Challenge or reminisce?  Use a puppy or David Beckham? Read more on Stand United for the Super Bowl…

A road less travelled

We are creatures of habit. We tend to adopt the same breakfast routine, follow the usual route to work, ease into the standard evening relaxation rituals. Of course we don’t literally do the same thing every single day, but there’s a fair degree of consistency in what we eat, how we travel, where we visit online, and pretty much all the other media we consume. And, without doubt, this has a bearing on how we engage with advertising. Read more on A road less travelled…

From Lincoln to Abbey Road – an outdoor media trip

Abbey Road TfL NoticeLast night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln.  Indeed, 150 years ago this year, Lincoln gave his famous Gettysburg (“four score and seven years ago”) address during the American Civil War.  Closer to home, 1863 was also quite a year as two iconic English brands were born.  The Football Association laid out a set of rules, which were first followed in a match between Barnes and Richmond (0-0 draw) and the very first journey on the London Underground took place between Paddington and Farringdon.

For what is a truly remarkable feat of Victorian engineering, we moan about the Tube a lot.  We moan when they are late, on strike or when someone jumps in front of one.  We moan when people force their way on before you have a chance to get off.  We moan when people don’t move down the carriage to let people on or when the closing doors are squeezed open.  But we smile when we read one of those Poems on the Underground or when the driver has a sense of humour.  We feel good when the elderly or pregnant are offered a seat or an 80s pop star breaks into song.  We also marvel at the Harry Beck designed map that is so pleasing on the eye (personally, I’m more fascinated by the equivalent geographically accurate Tube map).

Read more on From Lincoln to Abbey Road – an outdoor media trip…

Celebrity. Human after all.

Modalu Pippa Grab BagChances are that willingly or not, few of us will have managed to avoid “day 101” in the big brother celeb fest of “I’m a jungle-celebrity-strictly-dancing on ice” before and after Christmas.

But oh how we love it.  Just look at how popular the Daily Mail online is – the world’s most visited newspaper website, which features a heavy quota of celeb-related articles. Read more on Celebrity. Human after all….

How Did It Feel For You?

“People will forget what you said…

They will forget what you did…

But people will never forget how you made them feel” Read more on How Did It Feel For You?…

Read more on How Did It Feel For You?…

Britain’s Creatives We Heart You

So if a client briefed you on a new campaign that needed to demonstrate how much they love coffee, love their customers, and brings their commitment to both coffee and customer care to life, how many of us would have thought “yeah, I know – nodding heads, buried in coffee beans, singing  a cover of a Kiss song”?

But those wonderful people at Karmarama think exactly like that.  T-G-F-T.  Because then we get ads like the “I was made for loving you” new Costa Creative.  I love it – great music, great engagement, great “stickiness”, and it makes me want to drink coffee (and I am a 12-cups-of-builder’s-tea -a-day-kind-of-girl). Read more on Britain’s Creatives We Heart You…

“Season of mists and mellow fruitfulness”

Running PictureHow did that happen?  It’s Autumn again.  And, to quote Keats, there is a mellow fruitfulness in the air – the post-Olympics glow is still with us.

And mellow is a sentiment that probably describes the nation well at the moment – as we have sat on our sofas and, in record numbers, tuned in to the fantastic Olympic and Paralympic coverage.

And as we tuned in from couches and pubs across the land, the distance between track and couch has been getting shorter. Read more on “Season of mists and mellow fruitfulness”…

Which came first, the chainsaw or the egg?

I’ve just finished chairing the media category for this years WPP awards celebrating creating excellence, the WPPed Creams (can you see what we did there?).

In the five years since their inception the number of entries into the media category has grown four fold and the number of different types of agencies has doubled. Every type of agency wants to be seen as media leaders, it is after all where the action is. Read more on Which came first, the chainsaw or the egg?…

Sell to 100,000 or shout at a million? Cheap fans become mediocre customers…

03-07-2012 10-13-49

Speaking with the smart folks over at Alchemy Social (part of Experian) last week – specifically Will Ashton, Global Strategy Director, he hit upon some interesting research he’s been working on regarding a subject very close to my heart – value and ROI.

The research ties in with a trend I am hearing and observing throughout the industry – a desire to make Facebook work harder.  Using Hitwise data to measure the worth of fans, Ashton and co have gone beyond ad-effectiveness and click-path analysis to see what the fan does after they have clicked ‘like’ – specifically purchasing goods and services. Read more on Sell to 100,000 or shout at a million? Cheap fans become mediocre customers……

The Winner Takes it All

No, watching Eurovision isn’t making me nostalgic for ABBA (but by the way how great was the Twitter conversation on the night!).

No. The title for this blog is inspired by some data we have from our mobile passive measurement panel.
Read more on The Winner Takes it All…

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