Tag Archives: big data

Have we taken leave of our census?

Have we taken leave of our census?Our 200-year-old census is under threat. Time has been called on the decennial bastion of market research. The ONS have announced that they will shortly be launching a consultation to discuss two possible options: either an online-only census every ten years or a re-packaging of administrative data regularly collected every year by the Government combined with a rolling annual survey.

Read more on Have we taken leave of our census?…

The return of the New Model Army

The sexy job this decade is supposed to be a statistician.  This brings a smile to my face as I recall sitting in my statistics lectures at University twenty years ago surrounded by greasy, spotty men (91.7%) and very few women (8.3%).  Statistics in those days was anything but sexy. Read more on The return of the New Model Army…

ALGORITHM AND BLUES

I have been talking and writing a lot lately about the limitations of ‘big data’ (the ‘ ‘ denotes irony, but I can’t bring myself to add the capital B and D), so it’s good to see a reasonable dose of scepticism handed out from the likes of Emanuel Derman (‘Models Behaving Badly’) and Eli Pariser (‘The Filter Bubble)’; and David Brooks’ recent NY Times column on what big data can’t do is particularly worth a mention. Read more on ALGORITHM AND BLUES…

I predict a big data riot

Who owns the data we personally generate every day, the digital traces we leave behind each second?  This “big data” thing is growing so rapidly and companies know so much about us as individuals, that they are probably predicting exactly what we will do in the next hour. Read more on I predict a big data riot…

A conversation between Big Data and Market Research

“Hey MR old man, how’s it hanging?”

“It’s hanging very well, Big Data, thank you for asking.  And less of the old.”

“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth.  We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…

As Big Data gains weight, can it be trusted without market research insights?

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Big Data: Elephant in the room?It seems like a long time since President Obama was re-elected.  The Republicans still control the House of Representatives, the Democrats still control the Senate and President Obama is still President. While it seems like we are back to business as usual, some things have changed!  Politics has shown us that the era of big data has now permeated through all industries, even politics. Read more on As Big Data gains weight, can it be trusted without market research insights?…

I do love a model with curves

We are surrounded by data and lots of it, so the potential for conflict and confusion is growing.  It is big data and quick data.  We really are inundated – it is flowing freely just like a river that has burst its banks.  Our decision-making ability is therefore being tested with all this data.  It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble.  Nevertheless, it could probably always tell us what we need to know.
Read more on I do love a model with curves…

Filling the Olympic void… but watch out for the ‘Hotel Rwanda’ effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied

Now that the Olympic and Paralympic extravaganza has drawn to a close we’re all desperately searching for something to fill the void. Fortunately for me, my broadband provider has recently given me a free one year subscription to LOVEFiLM, in return for upgrading with them. I have plenty of films to catch up on; as I have been to the cinema just once or twice in the last few years (babysitting more than doubles the cost)! But which films should I choose and how should I get the best value from the service?

Read more on Filling the Olympic void… but watch out for the ‘Hotel Rwanda’ effect! How LOVEFiLM has harnessed the power of Big Data to keep the customer satisfied…

The Age of Big Data

Is it just me, or everywhere you turn do you hear the phrase “Big Data”?  So what does this mean anyway?  (And isn’t this the kind of phrase that should be introduced by the guy who does the overly-dramatic voices for X-Factor?)

“Data” has come of age for several reasons…the Internet, Smartphones and the increasingly connected way in which we work, shop, seek out information and socialise.  Social networking in particular has created forums in which we share online, and make public, more personal data than ever before. Read more on The Age of Big Data…

The Beauty of Technology

Deloitte’s TMT 2012 predictions are as intriguing as usual and show the beautiful randomness of digital evolution. Data is not always ‘black gold’, addressability needs to be addressed…and mobile TV could be going places…

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