The sexy job this decade is supposed to be a statistician. This brings a smile to my face as I recall sitting in my statistics lectures at University twenty years ago surrounded by greasy, spotty men (91.7%) and very few women (8.3%). Statistics in those days was anything but sexy. Read more on The return of the New Model Army…
I have been talking and writing a lot lately about the limitations of ‘big data’ (the ‘ ‘ denotes irony, but I can’t bring myself to add the capital B and D), so it’s good to see a reasonable dose of scepticism handed out from the likes of Emanuel Derman (‘Models Behaving Badly’) and Eli Pariser (‘The Filter Bubble)’; and David Brooks’ recent NY Times column on what big data can’t do is particularly worth a mention. Read more on ALGORITHM AND BLUES…
Who owns the data we personally generate every day, the digital traces we leave behind each second? This “big data” thing is growing so rapidly and companies know so much about us as individuals, that they are probably predicting exactly what we will do in the next hour. Read more on I predict a big data riot…
“Hey MR old man, how’s it hanging?”
“It’s hanging very well, Big Data, thank you for asking. And less of the old.”
“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth. We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…
This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI
It seems like a long time since President Obama was re-elected. The Republicans still control the House of Representatives, the Democrats still control the Senate and President Obama is still President. While it seems like we are back to business as usual, some things have changed! Politics has shown us that the era of big data has now permeated through all industries, even politics. Read more on As Big Data gains weight, can it be trusted without market research insights?…
Now that the Olympic and Paralympic extravaganza has drawn to a close we’re all desperately searching for something to fill the void. Fortunately for me, my broadband provider has recently given me a free one year subscription to LOVEFiLM, in return for upgrading with them. I have plenty of films to catch up on; as I have been to the cinema just once or twice in the last few years (babysitting more than doubles the cost)! But which films should I choose and how should I get the best value from the service?
Is it just me, or everywhere you turn do you hear the phrase “Big Data”? So what does this mean anyway? (And isn’t this the kind of phrase that should be introduced by the guy who does the overly-dramatic voices for X-Factor?)
“Data” has come of age for several reasons…the Internet, Smartphones and the increasingly connected way in which we work, shop, seek out information and socialise. Social networking in particular has created forums in which we share online, and make public, more personal data than ever before. Read more on The Age of Big Data…
Deloitte’s TMT 2012 predictions are as intriguing as usual and show the beautiful randomness of digital evolution. Data is not always ‘black gold’, addressability needs to be addressed…and mobile TV could be going places…
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