Tag Archives: Channel 4

The future of C4 and Facebook was on ITV this week

Neil Hughes from 56 Up

This week saw the latest instalment of The Up Series.  Originally commissioned by Granada television in 1965, Up is a documentary series that has followed the lives of 14 people from the age of 7, returning to each of them every seven years to see how they and their lives have changed (or not).

Read more on The future of C4 and Facebook was on ITV this week…

A look behind Sky’s 35% ad growth

One of the things that struck me in BSkyB’s results last week was how well Sky’s ad revenue has performed. Overall revenues at Sky climbed 16% year-on-year to £6.6bn in the year to 30 June 2011 but revenues from advertising soared by 35% to £458m.

If you look back through Sky’s results over the last two years you can calculate that it generated £213m in ad revenue in the first six months of 2011, up 31.5% from the £162m in ad revenue generated in the six months to 30 June 2010. Read more on A look behind Sky’s 35% ad growth…

‘The future’s all about partnerships’, says C4′s exiting Andy Barnes

This is a post by Brand Republic group news editor Arif Durrani

After leading Channel 4′s commercial business for 20 years, Andy Barnes talks about Big Brother, holidays in Spain, changing business fundamentals and his start-up consultancy plans. Read more on ‘The future’s all about partnerships’, says C4′s exiting Andy Barnes…

The new engagement

Channel 4′s head of strategic sales set up The Plannertarium to
convince clients and agencies to try something new, Jane Bainbridge
writes. Four years on, the event has delivered in spades. Read more on The new engagement…

Are we getting closer to TV viewers and consumers?

Thought I’d just flag up Channel 4’s latest innovation in television advertising, extending the work it released last year with comedian Jimmy Carr, which included interaction from the comedian with, among other characters the Gocompare.com. Read more on Are we getting closer to TV viewers and consumers?…

Welcome breaks

So, it’s engagement then.  C4 has decided that is to be the theme of the next in their successful Plannertarium series.

‘Engagement’ has been doing the rounds in the marketing industry as a must-have brand strategy for about a decade.  The prevalent debate around it is distilled in the famous phrase “From interruption to engagement”  I can trace this phrase back to about 2005 and to many sources including Sir John Hegarty and Sir Maurice Saatchi but its original author seems to be lost somewhere in the algorithm.   Read more on Welcome breaks…

From just three channels to five screens and four platforms

So as we gear up to this year’s Plannertarium, we’d like to kick off the conversation about ‘TV in the New Age of Engagement’, our theme for this year’s event.

What do we mean by that? We want to hear from planners, buyers, creatives and advertisers about the issues you think are important in the world of advertising; what you think is happening to TV in light of all the different ways we can now view and engage with commercial and editorial content. Read more on From just three channels to five screens and four platforms…

It is time to celebrate TV’s rising stars

As we enter the fourth year of the Channel 4 Plannertarium under the banner of “TV in the New Age of Engagement” the need for greater strategic thinking has never been so acute.

Read more on It is time to celebrate TV’s rising stars…

And the point to product placement is?

Simon Cowell, American Idol judgeWhether there will be a flourish of product placement when Ofcom opens the regulation floodgates on Monday (28 February) is anyone’s guess, but from the agency buyers I’ve been talking to they are not going to bet their expense accounts on there behind a sudden flood.

The truth is, from the chats I’ve had this week with some pretty senior “gorillas with calculators” (TV buyers to the uninitiated) the response has varied from indifference, “its small beer, mate” to questioning, “why are you hacks so interested?” and back to indifference “can’t we talk about something sensible?” Read more on And the point to product placement is?…

MTV’s Skins proves too much for US advertisers

The US version of Channel 4′s hit teen drama ‘Skins’ is proving way too racy for US advertisers.

More than half a dozen advertisers have pulled their ads following its premier. They include Taco Bell, Subway, H&R Block, Wrigley, GM and Schick Hydro.

This is a complete reversal of fortune for MTV which had a strong line-up of advertisers in the premiere, but pressure from the Parent Television Council (PTC), as Campaign reports, has done the trick. Read more on MTV’s Skins proves too much for US advertisers…

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