Tag Archives: Conferences

BACK FROM THE PLANET IBC

I’m currently sitting in Amsterdam’s Schiphol Airport, waiting for my flight back to London after a couple of fun days at the IBC Conference, mixing with the tech community. I’ve only ever attended IBC twice before – across twelve or so years – but it never ceases to amaze me by its scale (at least twelve exhibition halls and over fifty thousand attendees) and also its consistency in constantly claiming the death of everything in the wake of the great god Digital. It was only last year that one of IBC’s keynote speakers – ex Channel 4 Chairman Luke Johnson – was predicting the imminent demise of broadcast television. Read more on BACK FROM THE PLANET IBC…

Advertising Week 2009 New York – Anyone Going?

I’ll be with Microsoft Advertising at Advertising Week 2009 in a few weeks and will be blogging and Tweeting both here on Media Week and my personal blog.

 

Anyone else coming? Up for a hot dog and a foamy beer?

Read more on Advertising Week 2009 New York – Anyone Going?…

SMX London 2008 – Speaking & Networking

 

Been a bit quiet recently as I was filming Escape To The Country last week. It was a fascinating experience which took a lot longer than you’d think for a one hour show, but was nevertheless a hoot and a considerable break from the norm.

Read more on SMX London 2008 – Speaking & Networking…

Speaking At A4U Expo Next Week

I’ll be teaming up with Dixon Jones and the fabulous Tor Crockatt next week at the Affiliates 4 U Conference and Expo in the Docklands.

The session is about improving ROI on PPC campaigns:

Read more on Speaking At A4U Expo Next Week…

At ad:tech London For 2 Days

I’ll be at ad:tech London over the next couple of days.

Thoroughly recommend the conference even if you just attend the free expo and seminars.

I’ll be on the MS stand and speaking on both days at 12.30pm so pop by and say hi!

Read more on At ad:tech London For 2 Days…

Blogging and Twittering From SES San Jose 2008

I’m off to Seattle tonight and then San Jose for the 10th Anniversary Search Engine Strategies conference on Sunday.

Looking forward to catching up on all the latest news and views on the search industry at what is billed as the biggest search marketing conference ever.

Read more on Blogging and Twittering From SES San Jose 2008…

Digital Twin Peaks

There are two "summits" going on this week in London that you should consider attending…

The eMetrics Marketing Optimisation Summit will be kicking off from 20-21st in Russell Square. If you enjoyed my posts from San Francisco then you'll know I've been totally absorbed by this way of looking at business metrics and web analytics.

Read more on Digital Twin Peaks…

Segment Or Die

Bit OTT I grant you, but these analytics fanatics I’m listening to over here in SFO are pretty passionate about what they do…..

The premise behind segmentation with web analytics is around grouping customers based on their behaviour. Once you understand why they behave the way they do you can do something about it.

Read more on Segment Or Die…

eBay’s Approach To Analytics

eBay presented today at eMetrics on Improving Customer Experience – Some great content if a little poorly delivered…

In 1996 they had 41k users. Today their marketplace has grown to 276m sellers and buys worldwide. They have over one billion photos on their site, generate $2039 of sales per second and process 2 petabytes of data every day.

Read more on eBay’s Approach To Analytics…

Tesco, DunnHumby & Digital Data

Rufus Evison, the new digital guy at dunnhumby spoke today at the eMetrics Summit in San Francisco on Deep Data Diving – Bringing Online & Offline Inline.

In the 45 minute slot he outlined a digital approach to analytics but with some offline examples, really making the audience think about how offline data can be used in the same way as we use it online.

Read more on Tesco, DunnHumby & Digital Data…

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