Tag Archives: data

The return of the New Model Army

The sexy job this decade is supposed to be a statistician.  This brings a smile to my face as I recall sitting in my statistics lectures at University twenty years ago surrounded by greasy, spotty men (91.7%) and very few women (8.3%).  Statistics in those days was anything but sexy. Read more on The return of the New Model Army…

Legacy metrics diminish our business

It’s nearly a year since I wrote that traditional media metrics were stifling development and innovation in the media landscape.

In the last two weeks I’ve been on two industry panels to make the same case that patching up our analogue metrics isn’t the answer for a digital age.
And yet – despite the fact that everyone knows better measures exist or could exist – they still find defenders.

It is the elephant in the room that vested interests would rather not address:
If we had better data then we could deliver more effective and more efficient marketing. Read more on Legacy metrics diminish our business…

Big (Data) is Beautiful

According to Google, there were 350 million YouTube videos shared on Twitter last year.  Furthermore, 16% of Internet searches on a daily basis are new – i.e. words being typed into Google not seen before.  These are just two examples of what we call “big data” that is, data collected via web or mobile analytics and not from traditional survey research.  Read more on Big (Data) is Beautiful…

Data v Emotion: A Media360 Thriller

Ogilvy's rory sutherlandThe lowdown from your ringside civilian reporter…

It was like watching two heavyweights slug it out over an epic 15-round bout at this year’s Media360.

In the red corner, the champion fighter, Sugar Ray Emotion.

This is the established warrior of the marketing world, weaving stories into advertising campaigns that are wonderful enough to make grown men cry (see John Lewis) or make airlines pimp up their wings (hello, British Airways).  Suger Ray was old school, preaching stories for brands that float from the gut of Creativity and sting with real Emotion.

Read more on Data v Emotion: A Media360 Thriller…

I am not Brad Pitt

“That’s part of your problem: you haven’t seen enough movies. All of life’s riddles are answered in the movies.” Davis (Steve Martin, Grand Canyon, 1991)

Moneyball – a movie about data

Inspired by Sue Unerman’s cinematic references in her last blog I’ve another movie for your attention.

I’m not Brad Pitt, but neither am I Jonah Hill, at least I’m not as smart as he is in the baseball-based movie Moneyball.  It tells the story of Oakland Athletics’ 2002 season. A season where they changed the rules of baseball forever. It’s one of those movies about sport that isn’t about sport. It’s a movie about conviction, destiny, redemption, resistance and duty. It’s also a movie about data. Read more on I am not Brad Pitt…

We All Need A Technical Understanding

Just back from my Hawaiian honeymoon, mai-tai-addled and catching up on the mail blocking my entry to my flat, I tripped over 4 copies of Media Week to spot Rob Taylor’s Best of the Blogs post – Do you have a feeds director? It was hula music to my ears!

Read more on We All Need A Technical Understanding…

…And access for all

 

As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline. But we’re united in yearning for broadband which we’re all struggling to cope without.

My youngest daughter is a fan of the Bratz website (about dolls and accessories, for those of you without young girls), my son his Xbox live gaming & my eldest a constant stream of YouTube – let alone all their homework requirements which seem to demand internet access these days.

Read more on …And access for all…

It’s great up in the digital North

 

I’ve recently come back from a couple of days in the north,
where I had breakfast, lunch and dinner with most of our agency partners in
that part of the world.

Read more on It’s great up in the digital North…

Search: The Snow Day Barometer

During “Snow Day” as I was building a terrific snowman with my kids (if I say so myself), I got thinking about the behaviour of all those like me that were stranded   for the day (and just how good my snowman was – see right). It also got me  thinking about the great opportunities that were afforded to me and the kids by     the Internet: to continue communicating and engaging with work, friends and  brands alike from the comfort of home.

Read more on Search: The Snow Day Barometer…

Data is the new black

This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry.

Read more on Data is the new black…

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