Tag Archives: Google

Five ways to tell if your streamed music service is radio …or why Google’s All Access ISN’T “Radio without rules”!

The news this morning is that Google is launching a music streaming subscription service called Google Play Music All Access to compete with the likes of Spotify and Microsoft’s Xbox Music. Initially to launch in the US, the Android based service will soon be rolled out in the UK and other countries.

Read more on Five ways to tell if your streamed music service is radio …or why Google’s All Access ISN’T “Radio without rules”!…

ALGORITHM AND BLUES

I have been talking and writing a lot lately about the limitations of ‘big data’ (the ‘ ‘ denotes irony, but I can’t bring myself to add the capital B and D), so it’s good to see a reasonable dose of scepticism handed out from the likes of Emanuel Derman (‘Models Behaving Badly’) and Eli Pariser (‘The Filter Bubble)’; and David Brooks’ recent NY Times column on what big data can’t do is particularly worth a mention. Read more on ALGORITHM AND BLUES…

Microsoft’s Outlook.com could be winner

Microsoft’s new email service Outlook.com looks good, modern, uncluttered and will no doubt confine sister-service Hotmail to the rubbish heap, where it belongs.

Hotmail, over 15 –years-old and left to rot for the last eight amidst a super-fast digital industry in which more nimble and contemporary looking emails such as Gmail trumped it, needed ditching and Microsoft knew it. Read more on Microsoft’s Outlook.com could be winner…

Big (Data) is Beautiful

According to Google, there were 350 million YouTube videos shared on Twitter last year.  Furthermore, 16% of Internet searches on a daily basis are new – i.e. words being typed into Google not seen before.  These are just two examples of what we call “big data” that is, data collected via web or mobile analytics and not from traditional survey research.  Read more on Big (Data) is Beautiful…

Facebook dominates online global conversation about marketing and advertising

As the great and the good gather for the ninth annual Media360 Conference today, joint research by PR consultancy Braben and business intelligence company Polecat using its virtual analyst software MeaningMine shows over 35,000 articles on marketing and advertising around the world have been published online so far in 2012.

That averages out to over 8,300 articles every month and nearly 300 every day. Such a large amount of discussion just goes to show how the media business is never far from the headlines on a minute by minute basis. The MeaningMine platform crunches through 1.5m online and social media postings every day to track this in real-time. Read more on Facebook dominates online global conversation about marketing and advertising…

5 years on Twitter vs 7 months on Google+…which has netted me more followers?

I noticed something interesting yesterday, I was close to having the more followers on my Google+ account than on Twitter.  Nothing too thrilling until you realise I’ve been on Twitter almost 5 years and Google+ little over the same amount…of months.

Two things before we dive in…1) this is not a Google+ love post nor a Twitter bashing one.  Neither has a specified use or way of using it.  I enjoy using both platforms and use them for different reasons (personally and professionally).  I get very different things from both.  2) It’s also very important to not mistake this post for me believing only numbers is important.  Having a huge following that does something for you is better than simply having a huge following…proverbial butts covered, let’s push on. Read more on 5 years on Twitter vs 7 months on Google+…which has netted me more followers?…

Google+ : brands should be on, people should not be lazy.

Ok, I’m going to say it, for 100 days Google+ is not doing badly.  Not badly at all.  +40 million users who are sharing high-growth and high engagement content (photos, videos etc) at a decent rate.  Yet, as we’ve seen with other launches of sites we have some critical pieces starting to emerge and rightly so, Google+ is not perfect… it is also not Facebook.

I’m seeing two main themes emerging: 1) the current Google+ business solution is not usable and 2) when they go on Google+ they don’t get any value from it or “no-one is on it so I don’t use it” verbiage.  One word sums up both these things.  Laziness. Read more on Google+ : brands should be on, people should not be lazy….

“Two little dickie birds sitting on a wall” … why TV is all of a Twitter

“Twitter has gone ballistic”. This was the phrase used to quantify the popularity that “Steps Reunion” had achieved, and why Steps should sate the demand of the Great British Public and reunite. (*Exhale*, yes confession time, my guilty TV secret is Steps Reunion on Sky Living HD)

But Stephen (the highly successful manager bought in to manage the Steps re-union) was right; they indeed trended on Twitter during each of the recent shows.

And so do lots of other TV shows. You know, those “must watch shows”, the ones that you used to talk about in the kitchen at work whilst making a cuppa, or if you are American, inspire those “water cooler moments”.

Google Instant: the marmite factor

Two weeks after its launch, it seems that Google Instant has the Marmite factor – you either love it or hate it. The Guardian’s Charlie Brooker described his experience as like being an unwitting test subject in a global experiment conducted by Google. But whether you’re a fan or not it’s still early days. And there are many – as yet unanswered – questions about the impact this will have for publishers and agencies alike.

Time to Wave Goodbye

Google Wave dies a slow death, and yet there are some people who really haven’t seen the benefit. For me, it was one of the most sophisticated & user-friendly platforms available for e-mail services. It had a level of maturity that elevated it to the realm of a communication platform, allowing more to have real-time conversations through a secure messaging interface. So, what went wrong? Read more on Time to Wave Goodbye…