Neil Walker, branded content director at ZenithOptimedia’s Newcast division, who attended Channel 4′s 2009 Plannertarium, describes how creating a ‘soap within a soap’ got Hollyoaks fans talking about O2′s Load & Go card.
Follow Media:Blogged on Twitter
Most read
Most discussed/rated
Tags
Advertising advertising agencies Andy Coulson bbc Channel 4 Conferences data David Cameron Digital media Facebook google Google internet Ipsos Ipsos MediaCT Ipsos MORI Magazines Media media Media owners Microsoft mobile News of the World newspapers Newspapers Offline/Online online Outdoor phone hacking Radio Research rupert murdoch search Search Engine Marketing seo Social Media social media Social Networking Television The New York Times TV Twitter Uncategorized Web AnalyticsAuthors
Archives
Blogroll

