Tag Archives: Ipsos MORI

Stand United for the Super Bowl

Ipsos ASI Super Bowl blogIn a world of media divergence there are now few moments where audiences of all ages are United. This is in part why events like the Super Bowl have become increasingly iconic and relevant places for brands to talk to us one to many (rather than the one to one, many to many, or many to one that is now part of everyday brand communications).

And Super Bowl is arguably one of the grandest stages of them all, where Entertainment takes centre stage and for many there is more chat about what goes on in the breaks than the play itself.

So imagine you have 30 seconds to talk to America: how do you tell your brand story?  Do you entertain or inform? Challenge or reminisce?  Use a puppy or David Beckham? Read more on Stand United for the Super Bowl…

Converting the digital transistor resistor

Dude listening to the radio in fake relaxed poseThe Government has previously announced that, by the end of this year, it will “make a decision on whether a radio (digital) switchover is in the best interests of broadcasters, manufacturers and consumers” – or listeners, if you prefer.

Read more on Converting the digital transistor resistor…

Australian media are down (under) but not out

Harbour bridge sydneyIn their recent global entertainment and media outlook report, PwC paints a fairly rosy picture for television, radio and cinema, but the canvas looks bleak for newspapers and magazines.  It forecasts that advertising income for radio will rise by 9% by 2017, which would put it almost neck and neck with print newspapers. Read more on Australian media are down (under) but not out…

It’s only words and words are all I have

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio.  There is something about both the written and spoken word which is quite special and should be savoured.  It was therefore unnerving to read Jeremy Clarkson’s piece (‘Pah to apostrophes!’) that day on why we should not get all worked up about grammar and that we should get rid of the alphabet altogether. Read more on It’s only words and words are all I have…

The return of the New Model Army

The sexy job this decade is supposed to be a statistician.  This brings a smile to my face as I recall sitting in my statistics lectures at University twenty years ago surrounded by greasy, spotty men (91.7%) and very few women (8.3%).  Statistics in those days was anything but sexy. Read more on The return of the New Model Army…

I predict a big data riot

Who owns the data we personally generate every day, the digital traces we leave behind each second?  This “big data” thing is growing so rapidly and companies know so much about us as individuals, that they are probably predicting exactly what we will do in the next hour. Read more on I predict a big data riot…

Latest readership figures are easy on the i

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in reading printed newspapers.  However, there is an exception this time round.  The i newspaper recorded a year-on-year increase of 149,000 readers (+32%).  Launched in October 2010, it now has 122,000 more readers on an average day than the Independent (plus a much higher circulation). Read more on Latest readership figures are easy on the i…

From Lincoln to Abbey Road – an outdoor media trip

Abbey Road TfL NoticeLast night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln.  Indeed, 150 years ago this year, Lincoln gave his famous Gettysburg (“four score and seven years ago”) address during the American Civil War.  Closer to home, 1863 was also quite a year as two iconic English brands were born.  The Football Association laid out a set of rules, which were first followed in a match between Barnes and Richmond (0-0 draw) and the very first journey on the London Underground took place between Paddington and Farringdon.

For what is a truly remarkable feat of Victorian engineering, we moan about the Tube a lot.  We moan when they are late, on strike or when someone jumps in front of one.  We moan when people force their way on before you have a chance to get off.  We moan when people don’t move down the carriage to let people on or when the closing doors are squeezed open.  But we smile when we read one of those Poems on the Underground or when the driver has a sense of humour.  We feel good when the elderly or pregnant are offered a seat or an 80s pop star breaks into song.  We also marvel at the Harry Beck designed map that is so pleasing on the eye (personally, I’m more fascinated by the equivalent geographically accurate Tube map).

Read more on From Lincoln to Abbey Road – an outdoor media trip…

As Big Data gains weight, can it be trusted without market research insights?

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Big Data: Elephant in the room?It seems like a long time since President Obama was re-elected.  The Republicans still control the House of Representatives, the Democrats still control the Senate and President Obama is still President. While it seems like we are back to business as usual, some things have changed!  Politics has shown us that the era of big data has now permeated through all industries, even politics. Read more on As Big Data gains weight, can it be trusted without market research insights?…

Radio turns 90 but are young people tuning in or dropping out?

The first thing to note is that young people do listen to the radio and always have done; they are just listening for less nowadays.    On average, 15-24 year olds listen to the radio for 17 hours a week, compared with 22 hours for the population as a whole.  But radio, which turned 90 last week, is a medium that has always been favoured by the older generation, so what is the concern?

There has always existed an expectation that people grow into radio.  The big unknown today is whether the lower radio consumption of the younger generation will be maintained as they get older. Read more on Radio turns 90 but are young people tuning in or dropping out?…

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