Tag Archives: Ipsos

Is television the new radio?

“Oh what a goal!” and as I belatedly look up at the television I see players celebrating and the goalkeeper picking the ball out of the net.  I then quickly have to decide whether to rewind the live broadcast or wait for a replay of the goal to be aired.  I choose the latter, but at the same time I bemoan the fact that I completely missed the goal because I was too busy surfing on my tablet.  In fact I missed all 5 goals. Read more on Is television the new radio?…

A conversation between Big Data and Market Research

“Hey MR old man, how’s it hanging?”

“It’s hanging very well, Big Data, thank you for asking.  And less of the old.”

“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth.  We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…

Platforms are in fashion, but for how long?

I found myself the other night with feet up on the sofa watching Holby City on the television (wife’s choice I hasten to add), football on my tablet and Twitter feeds on my smartphone all at the same time.  It wasn’t easy and to be honest with just two eyes/ears and one brain and, let’s face it also being a bloke, I was probably only managing one of these things at any one time. Read more on Platforms are in fashion, but for how long?…

Land of confusion and confabulation

So, let me get this straight.  All market research questions that ask you to recall when you last did an activity are flawed.  Memories get distorted over time.  Not only could the event you are recalling happen earlier or later than in reality (telescoping bias), it might not have happened at all (false memory bias, also known rather splendidly as confabulation).  If you want true, census-type behavioural information then you must use passive tools such as mobile apps or online cookies to capture real-time data analytics without having to remember when asked by an interviewer at some point in the future.

If true then the market research industry has a problem, as do some high profile media surveys like NRS and TGI. Read more on Land of confusion and confabulation…

Super Fly Guy Felix gives Red Bull its Wings

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. The Austrian adventurer plans a record-setting jump from 120,000 feet on Tuesday. Photo: Jay Nemeth/Red Bull Content Pool

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Ten days ago, Red Bull Stratos’s five year mission culminated in a successful launch. Felix Baumgartner jumped 24 miles to Earth breaking the speed of sound in free fall before parachuting to the ground. He broke three world records with that one amazing jump.

From a social media perspective, Red Bull broke all known records too: 8 million concurrent people watching the live stream around the globe, 900,000 interactions on October 14th alone on the Red Bull Stratos Facebook Page and over 20,000 mentions of @redbullstratos on Sunday and Monday (Source: Socialbakers). Read more on Super Fly Guy Felix gives Red Bull its Wings…

I do love a model with curves

We are surrounded by data and lots of it, so the potential for conflict and confusion is growing.  It is big data and quick data.  We really are inundated – it is flowing freely just like a river that has burst its banks.  Our decision-making ability is therefore being tested with all this data.  It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble.  Nevertheless, it could probably always tell us what we need to know.
Read more on I do love a model with curves…

From hi-fi to wi-fi: the growth of digital radio

My earliest memory of radio was listening to the Top 40 countdown on Radio 1 on my parents’ hi-fi in the dining room.  It was May 1982 and I can still remember Paul McCartney and Stevie Wonder’s ‘Ebony and Ivory’ at number one, followed by England’s World Cup song ‘We’ll Fly the Flag’ and then PhD’s ‘I Won’t Let You Down’ at number three.  I also recall that Radio 1 typically broadcast on Medium Wave at that time, but it transferred to FM for a few hours per week, including Sunday afternoons.  The reception we had was crackly at times, but it was an appointment to listen for me every Sunday. Read more on From hi-fi to wi-fi: the growth of digital radio…

Big (Data) is Beautiful

According to Google, there were 350 million YouTube videos shared on Twitter last year.  Furthermore, 16% of Internet searches on a daily basis are new – i.e. words being typed into Google not seen before.  These are just two examples of what we call “big data” that is, data collected via web or mobile analytics and not from traditional survey research.  Read more on Big (Data) is Beautiful…

The Winner Takes it All

No, watching Eurovision isn’t making me nostalgic for ABBA (but by the way how great was the Twitter conversation on the night!).

No. The title for this blog is inspired by some data we have from our mobile passive measurement panel.
Read more on The Winner Takes it All…

Are newspapers giving you a headache? Keep taking the tablets

Newspaper 04

The National Readership Survey (NRS), which reports on the official readership estimates for the nation’s print titles, has published its latest set of results today.  Dare I say the obvious, but the diminishing readership of printed newspapers is a real headache for the publishing industry.  It’s also a headache for me and others who are increasingly fed up constantly reading about their demise.  It feels like a week can’t pass without some negative announcement or comment: Johnston Press scaling down some of their titles from a daily to a weekly operation; Leveson; Trinity Mirror’s shareholder displeasure; Leveson; Rupert Murdoch’s prediction of newspapers lasting just twenty more years; Leveson; and so on.  And in related news, The Newspaper Marketing Agency, the trade body for the medium, has rebranded in a shrewd move to NewsworksRead more on Are newspapers giving you a headache? Keep taking the tablets…

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