I’ve been writing about the “Future” of mobile advertising, following a speech I gave at last week’s MMF in Berlin. Today – location.

I’ve written here recently about The Mirage of Location suggesting that the technology problem has largely been cracked, especially for devices like the iPhone. Already today, we can run campaigns where say, a new film release is advertised and people can touch a banner to see the preview. Then they can find their nearest cinema and actually book tickets over the mobile web or with a click-to-call.

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