2012′s vibrant summer of sport, music, festivals and fun may be a distant memory, but the feel good factor and spirit of the season seems to have rubbed off on a number of radio stations.
This has been a phenomenal RAJAR ‘book’ for Magic and Kiss – we had a goal of taking Gold and Silver audience position in London’s Olympic year and we have done just that – with #1 and #2 commercial share for Magic and Kiss respectively. Indeed it is Magic’s best listening hours since 2004 and Kiss’s best listening hours ever.
I would say that the planets aligned perfectly with the right choice of great music for both stations, with forensic programming planning and familiar, talented presenters at the helm. We also captured the mood of London’s summer as official partners of London’s biggest parties – namely Magic’s co-promotion of BT London Live in Hyde Park, and Kiss’s partnership with both Wireless in central London, and BT London Live in Victoria Park. Read more »




