2012′s vibrant summer of sport, music, festivals and fun may be a distant memory, but the feel good factor and spirit of the season seems to have rubbed off on a number of radio stations.
This has been a phenomenal RAJAR ‘book’ for Magic and Kiss – we had a goal of taking Gold and Silver audience position in London’s Olympic year and we have done just that – with #1 and #2 commercial share for Magic and Kiss respectively. Indeed it is Magic’s best listening hours since 2004 and Kiss’s best listening hours ever.
I would say that the planets aligned perfectly with the right choice of great music for both stations, with forensic programming planning and familiar, talented presenters at the helm. We also captured the mood of London’s summer as official partners of London’s biggest parties – namely Magic’s co-promotion of BT London Live in Hyde Park, and Kiss’s partnership with both Wireless in central London, and BT London Live in Victoria Park. Read more »
The latest research from Starcom MediaVest Group’s Emerging Spaces research programme shows that the London Olympics mark a watershed in TV viewing behaviour.
We asked 1,010 adults (aged 18+) across Great Britain about how they followed the London 2012 Olympic Games, using different media channels.
TV came out on top with 41.0m watching any televised events, and 38.8m watching live footage. Read more »
Sports such as gymnastics, athletics and swimming will be hoping that the London 2012 Olympics will provide a shop window to potential sponsors wanting to cash in on the expected success of English sport.
If the likes of UK Athletics can’t convince sponsors of the virtue of sponsoring domestic athletics during the Olympics, then it never will.
That is why it is little surprise that UK Athletics is poised to introduce a new multi-sponsor strategy and end its long-term sponsorship deal with Aviva, up for renewal at the end of the year. Read more »
Just what magnitude of editorial resource are national newspapers designating to the Olympics?
The question is an interesting one, as there is a school of thought that Twitter will be the de facto news feed during the Olympics, gazumping all the hard work undertaken by national newspapers.
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