Tag Archives: Magazines

Digital reading is really arousing interest

I’m not sure I want to be sexually aroused on the train on my way to work.  A colleague told me that she regularly got hot and bothered on her morning commute when working through the Fifty Shades trilogy.  As you may appreciate, this was not an easy conversation to pursue in the office, but I did establish that she openly read the paperback version rather than the e-book.  Given that Fifty Shades of Grey became the fastest-selling paperback since records began and the first e-book to sell more than one million copies, one can only wonder how many other people are reading it on their morning commute. Read more on Digital reading is really arousing interest…

The next golden age of magazines

Making magazines is bad business. That’s what the numbers suggest, anyway. Overall revenue from print advertising declined 3% in 2011. Newsstand sales fell 9%. Subscriptions were flat, but most publishers offer steep discounts to retain the readers they have. The sobering, bottom line, in the words of the Pew Research Center’s State of the News Media report, is that in 2011, “for the fifth year running, advertisers cut back on the number of print ads purchased and consumers bought fewer magazines.”

And yet seen from another angle, we’ve never had it so good. In the U.S., more than 230 new magazines were launched last year, up from 193 in 2010. Revenue from digital versions rose by 15%. The growing use of tablet computing gives magazine editors a platform for delivering high-quality, multi-media content to a new generation of readers. And a slew of startup sites, from byliner to longreads, have helped to bring attention to the brand of serious, narrative journalism that magazines do best. Read more on The next golden age of magazines…

Reading between the lines

MediaCT_JC_blog_img

The packed commuter train is such an anti-social environment.  Putting the avoidance of eye contact to one side, one used to be able to get a crude, stereotypical take on what other people in the carriage were like by the newspaper, magazine or book they were reading.  But with the anonymous array of mobile devices to hand, individuals just morph into a colourless crowd.

Based on a very biased sample of train carriage commuters travelling in to London from the Home Counties, there is an awful lot of electronic reading on mobile devices.  I would say 40% on my journey today were reading books, newspapers or magazines on their e-readers or tablets, others (let’s say 25%) were either playing games or catching up on e-mail or social media on their phones.  Another 30% or so were reading a printed newspaper, magazine or book.  The rest were asleep.  No one was talking. Read more on Reading between the lines…

More departures at FHM magazine

I posted last week about the departure of FHM editor, Colin Kennedy, and this week it is the turn of another FHM editor, Richard Galpin.

It is all looking a bit thin on the ground at FHM towers in a year when big things are expected in the men’s magazine market. Read more on More departures at FHM magazine…

The lights are going out at FHM as editor goes

An email has come our way from a well placed source regarding the slow demise of once dominant men’s mag FHM. How much of a future does it have?

Advertisers want consistent and easy to understand reporting

The raft of new technology innovations such as ad exchanges, ad networks and demand side platforms (DSPs), as well as in-house sales teams are all having a major impact on shaping the way we perceive the buying, selling, and reporting of advertising space.

There is one problem though. Among these changes, there is no consistency in the way in which the buying and selling of advertising space is reported, making it difficult to understand the true value and performance of the advertising space. Read more on Advertisers want consistent and easy to understand reporting…

Google Instant: the marmite factor

Two weeks after its launch, it seems that Google Instant has the Marmite factor – you either love it or hate it. The Guardian’s Charlie Brooker described his experience as like being an unwitting test subject in a global experiment conducted by Google. But whether you’re a fan or not it’s still early days. And there are many – as yet unanswered – questions about the impact this will have for publishers and agencies alike.

The new September Issue

By Sophie Bastow-Dormon and Sara Williams

As London Fashion Week fast approaches, the world prepares for a week of glamour, beautiful models, pouting celebrities and magnificent clothing. But big-name fashion designers aren’t the only ones hard at work – the fashion web has been prepping a few new looks of its own.

The past couple of weeks have seen the redesigns of several fashion sites and the announcements of some really exciting digital projects led by luxury brands. Fashion and digital are no longer separate entities. Brands like Burberry and Hermés and publications like Vogue.com and Telegraph Fashion are challenging the boundaries between the two with a series of gorgeous experiments in design and user experience.

September has always been the month for elegant and inspiring designs, but this year those designs are sartorial and digital.

Read more on The new September Issue…

PPA – McIIheney introduces “new era of communication”

A great event last night in the Charlotte Street Hotel saw some of the luminaries of consumer magazines court the biggest names in agency press planning and buying. Read more on PPA – McIIheney introduces “new era of communication”…

Has the Spectator crossed the line with its Mandelson cover?

This week’s cover of The Spectator features Peter Mandelson as depicted in the ads for this new book, ‘The Third Man – Life at the heart of New Labour’ with the headline “Mandy’s Fairy Tales”. Read more on Has the Spectator crossed the line with its Mandelson cover?…