I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability.
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline. But we’re united in yearning for broadband which we’re all struggling to cope without.
My youngest daughter is a fan of the Bratz website (about dolls and accessories, for those of you without young girls), my son his Xbox live gaming & my eldest a constant stream of YouTube – let alone all their homework requirements which seem to demand internet access these days.
I’ve recently come back from a couple of days in the north,
where I had breakfast, lunch and dinner with most of our agency partners in
that part of the world.
Albeit
we’re in a major media recession it was interesting to see this
week’s IAB numbers showing continued growth for digital. Online
ad spend in 2008 rose 17.1% to £3.3bn, and online spend now
makes up over 19% of the overall market in the UK. The UK is still
leading the world in terms of digital advertising, but my question is
how do we maintain this position?
Apologies
for not blogging over the last couple of weeks, but we’ve got builders tearing my house apart – and finding a temporary
home for the family has been taking up a lot of time (outside of work
of course)!
Read more on Customer service and brand reputation. Ah-haa!…
During “Snow Day” as I was building a terrific snowman with my kids (if I say so myself), I got thinking about the behaviour of all those like me that were stranded for the day (and just how good my snowman was – see right). It also got me thinking about the great opportunities that were afforded to me and the kids by the Internet: to continue communicating and engaging with work, friends and brands alike from the comfort of home.
This week I was at an industry event chatting with a couple of old mates – one from a traditional media background who now works on the client side, and one from a media agency – about the use of data in our industry.
Welcome to my inaugural
blog.
As I boxed up my Christmas
decorations – shoving them back in the loft for another year – reintroduced
myself to the gym, gave up drinking for January and failed to make the High
Street sales, there seemed nothing left of the holiday season but the return to
work, the cold financial climate and its true effects on the retail and media
industries.
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