I’m keen to look forward to next year, and what I believe will be some for biggest areas of growth across the world of social media.
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Tag Archives: Marketing
Google Instant: the marmite factor
Two weeks after its launch, it seems that Google Instant has the Marmite factor – you either love it or hate it. The Guardian’s Charlie Brooker described his experience as like being an unwitting test subject in a global experiment conducted by Google. But whether you’re a fan or not it’s still early days. And there are many – as yet unanswered – questions about the impact this will have for publishers and agencies alike.
Out and about – is participatory culture stronger than ever?
The two young men in the seats in front of us said that this was their third evening this week, “What better way to spend a summer evening?” There were six thousand people jammed in all around us, like bees in a giant hive. Hundreds stood in the centre in a myriad of colourful shirts and dresses. Mobiles were off: the only thing in people’s hands was the programme. The only branding in the hall was in discreet gold lettering: “BBC Proms”. Read more »
How do you know if your online marketing is driving offline sales?
Instinctively, most retailers I’ve spoken to know that a proportion of their online activity will drive offline sales. But these days, with renewed focus on ROI and traditional marketing budgets under the cosh, instinct isn’t enough. They want to know exactly what activity is driving sales, so they can make informed spending decisions.
10 tips – The Survival Guide to Communicating in a recession
With his theme being “most of what people do is wrong” Les Binet of DDB Matrix kicked off his Media 360 presentation by telling the audience they could cut their budgets by 75% by being more effective. Wow. If that happened there would be budget shockwaves, but he is how he suggests you do it. Read more »
Market researchers, look away now
Mixed tidings for market research at Media360 this morning. Aviva rigorously researched its seismic rebrand last year, chief marketer Amanda Mackenzie revealed. Mackenzie takes a hands-on approach to market research: she personally phones customers who’d sent the most irrate complaint letters to hear their stories. Read more »
