Tag Archives: marketing

Facebook dominates online global conversation about marketing and advertising

By May 17 2012, 2:08 pm Comments Off

As the great and the good gather for the ninth annual Media360 Conference today, joint research by PR consultancy Braben and business intelligence company Polecat using its virtual analyst software MeaningMine shows over 35,000 articles on marketing and advertising around the world have been published online so far in 2012.

That averages out to over 8,300 articles every month and nearly 300 every day. Such a large amount of discussion just goes to show how the media business is never far from the headlines on a minute by minute basis. The MeaningMine platform crunches through 1.5m online and social media postings every day to track this in real-time. Read more »

My 5 Favourite Quotations

By May 9 2012, 7:10 am 1 Comment

Arnold Schwarzenegger: “I think gay marriage should be between a man and a woman” I’m a sucker for a good quotation. The best can make a point far more eloquently and concisely than I ever could, which is why I use them in my presentations all the time. Sometimes it may be historical figures – for example Henry Ford’s “a man who stops advertising to save money is like a man who stops a clock to save time” or Samuel Johnson’s famous quote about advertising overload (written in 1759).

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I am not Brad Pitt

By May 8 2012, 12:31 pm 5 Comments

“That’s part of your problem: you haven’t seen enough movies. All of life’s riddles are answered in the movies.” Davis (Steve Martin, Grand Canyon, 1991)

Moneyball – a movie about data

Inspired by Sue Unerman’s cinematic references in her last blog I’ve another movie for your attention.

I’m not Brad Pitt, but neither am I Jonah Hill, at least I’m not as smart as he is in the baseball-based movie Moneyball.  It tells the story of Oakland Athletics’ 2002 season. A season where they changed the rules of baseball forever. It’s one of those movies about sport that isn’t about sport. It’s a movie about conviction, destiny, redemption, resistance and duty. It’s also a movie about data. Read more »

Why do the Germans beat the Brits at media conferences?

By April 28 2012, 12:55 pm Comments Off

I’ve just returned from Dusseldorf, where I presented the keynote speech at the German broadcasters’ ‘TV Effectiveness Day’ at the hugely impressive Tonhalle.  It was my third time presenting at this event, and this was the best of the lot. Everything passed by with a ‘Vorsprung Durch Technik’ efficiency, the entertainment was first class and the catering alone cost more than most conferences cost to stage in total.

What impressed me most was the attendance. Well over 1,300 attendees, of which almost 1,000 were from media agencies or advertisers. In fact, the number of advertisers alone – around three hundred in total – is more than I’ve seen at a year’s worth of media events in the UK. Read more »

Cooking with Gas Part 3 – New Year’s Resolutions

By January 6 2012, 4:04 pm Comments Off

With the thought of mince pies and cake rapidly being replaced with the opportunities and commitments of the new year, I thought I’d share this piece by Strategist Charlie Wright on why the annual planning cycle or, to give it a seasonal edge, annual  new year resolutions aren’t the best way of achieving objectives.

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10 tips – The Survival Guide to Communicating in a recession

By June 10 2010, 1:23 pm 2 Comments

With his theme being “most of what people do is wrong” Les Binet of DDB Matrix kicked off his Media 360 presentation by telling the audience they could cut their budgets by 75% by being more effective.  Wow. If that happened there would be budget shockwaves, but he is how he suggests you do it. Read more »

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