Tag Archives: Media 360 Conference

I am not Brad Pitt

“That’s part of your problem: you haven’t seen enough movies. All of life’s riddles are answered in the movies.” Davis (Steve Martin, Grand Canyon, 1991)

Moneyball – a movie about data

Inspired by Sue Unerman’s cinematic references in her last blog I’ve another movie for your attention.

I’m not Brad Pitt, but neither am I Jonah Hill, at least I’m not as smart as he is in the baseball-based movie Moneyball.  It tells the story of Oakland Athletics’ 2002 season. A season where they changed the rules of baseball forever. It’s one of those movies about sport that isn’t about sport. It’s a movie about conviction, destiny, redemption, resistance and duty. It’s also a movie about data. Read more on I am not Brad Pitt…

Out and about – is participatory culture stronger than ever?

The two young men in the seats in front of us said that this was their third evening this week, “What better way to spend a summer evening?” There were six thousand people jammed in all around us, like bees in a giant hive. Hundreds stood in the centre in a myriad of colourful shirts and dresses. Mobiles were off: the only thing in people’s hands was the programme. The only branding in the hall was in discreet gold lettering: “BBC Proms”. Read more on Out and about – is participatory culture stronger than ever?…

Newspapers far from in decline says Guardian director

Adam Freeman, director of consumer media at Guardian News & Media, makes his pitch in the Great Media Lab Session at Media 360, and argues that that the perception that the newspaper business is in decline is wrong. Read more on Newspapers far from in decline says Guardian director…

Market researchers, look away now

Mixed tidings for market research at Media360 this morning. Aviva rigorously researched its seismic rebrand last year, chief marketer Amanda Mackenzie revealed. Mackenzie takes a hands-on approach to market research: she personally phones customers who’d sent the most irrate complaint letters to hear their stories. Read more on Market researchers, look away now…

Rethink And Rebuild – David Pattison

11:55 David Pattison kicks off this year’s Media 360 Conference – the title of which is Rethink And Rebuild. He says that he is going to try and keep the conference looking forward.

Read more on Rethink And Rebuild – David Pattison…

Recovering from recession – Media 360

Welcome to the new Media 360 Blog that we are launching as part of this year’s Media 360 conference, which is taking place today.We’re going to be live blogging the event on this blog throughout the day.  We’ll be tweeting as well under the hashtag #m360.

After a ‘bruising’ year, there has never been a better time for media executives to press the pause button, get out of the office and stop and think. Read more on Recovering from recession – Media 360…

Media 360 to ‘rethink and rebuild’ the post-recession industry

Booking is now open for this year’s Media 360 conference, where media’s leading thinkers will debate how the industry can ‘rethink and rebuild’ to recover from the ravages of the recession. Read more on Media 360 to ‘rethink and rebuild’ the post-recession industry…