Tag Archives: Media owners

A Song for Media – by Liam Mullins

Listening to the radio this morning, I heard U2’s “It’s a beautiful day” and it kind of summed up my week.  Unlike last week’s earworm the Rolling Stones “I can’t get no satisfaction” which was far more relevant (and for once I don’t mean Mrs M).  It got me thinking in a far too Wogan-esque vein, that we should have soundtracks for our days, and more specifically we should have soundtracks for our job roles.  Read more on A Song for Media – by Liam Mullins…

‘Diffusing innovation’ – in action, in the airport

Targeting the tech-savvy

In 1962 Everett Rogers’s ‘Diffusion of Innovations’ defined individuals’ adoption of a new technology or idea as putting them in one of five groups:  innovator, early adopter, early majority, late majority and laggard.   When people want to gauge how quickly technological developments make it from launch to commercial success they often look at the speed through which they pass into the ‘majority’ phase – critical mass, where they get a life of their own. Read more on ‘Diffusing innovation’ – in action, in the airport…

Opening the Gateways

I’ve been thinking about the importance of points of transition, or ‘Gateways’, for advertisers, and the way they capture a consumer as they move from one activity and mental state to the next. These transition points we pass through every day could include getting off the overground train and jumping on the bus; driving home and switching on the TV; or reading a paper on the way to work then coming into the office and going online. Read more on Opening the Gateways…

News International finds ‘lost’ emails that promise fresh evidence in hacking case

The Independent is reporting today that a file of emails has come to light from executives at News International. The emails date from the height of the phone-hacking scandal and what is significant is that these emails were previously reported as “lost” following a botched data transfer. Funny that.

The emails, which weren’t previously available to police, have been found as Rupert Murdoch’s British newspaper business comes under intense scrutiny as a fresh investigation into phone hacking at the News of the World gets underway. Read more on News International finds ‘lost’ emails that promise fresh evidence in hacking case…

BBC World Service to axe 650 jobs

With the BBC announcing it was cutting its web operation on Monday with 200 jobs lost it is the turn of the BBC World Service today, which is to lose 650 jobs or a quarter of its number.

The cuts come as the government removes Foreign and Common Wealth Office aid funding funding as of 214 as part of its budget cuts. Read more on BBC World Service to axe 650 jobs…

Hunt gives Murdoch BSkyB get out of competition jail for free card

If you were under the impression that the Tory-led government was not in hock to Rupert Murdoch’s vote winning news empire then it might be time to think again.

This morning culture and media secretary Jeremy Hunt has indicated he will consider undertakings in lieu from Murdoch’s News Corporation which if accepted would mean its proposed takeover of BSkyB (pdf) would not have to be referred to the Competition Commission. Funnily enough this decision has been met with widespread derision. Read more on Hunt gives Murdoch BSkyB get out of competition jail for free card…

News Corp says it might sell Sky News

The FT is reporting this morning that News Corporation has told the government that it might be prepared to sell-off Sky News as a concession in order to avoid a lengthy review of its bid to take full control BSkyB.

The paper quotes familiar with talks between Rupert Murdoch’s media business and the Department for Culture, Media and Sport saying that off loading BSKYB’s news operation, Sky News, was one option. Read more on News Corp says it might sell Sky News…

Daily Mail uses cartoon to compare gay couple to Nazis

Is the Daily Mail on a mission to remind people just how nasty, right wing and homophobic it can at times be? I’m just asking. Apparently to demonstrate that such winning ideas aren’t ones offs or blips, as with say the 2009 social media-led backlash against columnist Jan Moir’s article on Stephen Gately, and that it can do such things on a regular basis it has today published a cartoon.

The cartoon complete with a swastika (the character on the left on his arm) is in response to the story about the Gay couple (Martyn Hall and Steven Preddy) winning their discrimination case against Christian hoteliers.

The odd thing is trying to work out what it is trying to say. Gay couple’s are like Nazis…who knows. A new low? Just another low in a long stream of lows? If someone could let me know, I’d appreciated it. Read more on Daily Mail uses cartoon to compare gay couple to Nazis…

News of the World phone hacking defence collapses

How long has David Cameron’s communications chief Andy Coulson got left in his job?

News Corporation has always said that the phone hacking scandal was the work of a rogue reporter (you know like the lone gunman..), but this defence is now fast unravelling as Glenn Mulcaire, the private detective at the centre of the case, reveals that the paper’s head of news commissioned him to access voicemail messages. So not exactly rogue then, but more institutional, planned and organised?

Read more on News of the World phone hacking defence collapses…

Advertisers want consistent and easy to understand reporting

The raft of new technology innovations such as ad exchanges, ad networks and demand side platforms (DSPs), as well as in-house sales teams are all having a major impact on shaping the way we perceive the buying, selling, and reporting of advertising space.

There is one problem though. Among these changes, there is no consistency in the way in which the buying and selling of advertising space is reported, making it difficult to understand the true value and performance of the advertising space. Read more on Advertisers want consistent and easy to understand reporting…

Media news & media jobs | Media Week