Tag Archives: MediaCT

Latest readership figures are easy on the i

The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in reading printed newspapers.  However, there is an exception this time round.  The i newspaper recorded a year-on-year increase of 149,000 readers (+32%).  Launched in October 2010, it now has 122,000 more readers on an average day than the Independent (plus a much higher circulation). Read more on Latest readership figures are easy on the i…

I can hear clearly now the train has gone

A young man gets on the train and I can see his ineffective white earphones from my seat.  I glance at the empty space beside me and, as I inaudibly sigh, the inevitable happens.  Yes, the music was loud but something intrigued me that I have not experienced in this situation before.  He was listening to the radio on his smartphone over his 3G connection on the train.  More precisely, he was one of the 6.7m listeners tuning in to Nick Grimshaw’s new Radio 1 breakfast show that week.  Now this is progress for digital radio and keeping younger listeners engaged with the medium. Read more on I can hear clearly now the train has gone…

I’m reading Bleak Expectations

What is going on with the news?  Royal soldier kills enemy soldier shock!  Phone manufacturer’s performance slightly below inflated industry expectation shock!  Ball boy wastes time in football match shock! Snow in January shock!  Jock loses sock shock!  OK, I made that last one up.  Anyway, a social media frenzy, a news channel press review, a front page headline and then, just like a mayfly, the story is dead within 24 hours. Read more on I’m reading Bleak Expectations…

Throw another blog on the fire

According to the National Readership Survey, 2.8m British adults have written a blog in the last 4 weeks, rising to 7.6m who have uploaded any form of content to the web.  But it takes a bit of effort to set up and maintain a blog.  Indeed, it has been reported that 95% of blogs are abandoned within 3 months.  Those that survive for longer tend to stay on topic, be promoted regularly and have found an audience. Read more on Throw another blog on the fire…

Is television the new radio?

“Oh what a goal!” and as I belatedly look up at the television I see players celebrating and the goalkeeper picking the ball out of the net.  I then quickly have to decide whether to rewind the live broadcast or wait for a replay of the goal to be aired.  I choose the latter, but at the same time I bemoan the fact that I completely missed the goal because I was too busy surfing on my tablet.  In fact I missed all 5 goals. Read more on Is television the new radio?…

A conversation between Big Data and Market Research

“Hey MR old man, how’s it hanging?”

“It’s hanging very well, Big Data, thank you for asking.  And less of the old.”

“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth.  We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…

I do love a model with curves

We are surrounded by data and lots of it, so the potential for conflict and confusion is growing.  It is big data and quick data.  We really are inundated – it is flowing freely just like a river that has burst its banks.  Our decision-making ability is therefore being tested with all this data.  It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble.  Nevertheless, it could probably always tell us what we need to know.
Read more on I do love a model with curves…

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