Tag Archives: Nestle

Understanding the trick with product placement

At the end of February Nestlé coffee brand Dolce Gusto made history by becoming the first brand to be featured on a UK-produced TV programme in a paid product placement deal on ITV1′s ‘This Morning’. This relaxing of the rules around product placement on UK TV presents brands with a new and exciting channel within an existing media, and I’m fascinated to see how this moves forward. Read more on Understanding the trick with product placement…

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