Tag Archives: Offline/Online

"Insuring" Brands Battle It Out On TV

Watching television over the last few weeks I’ve seen a number of ads with clever tactics to drive users to their sites.

Direct Line is telling people to remember that you won’t find them on price comparison sites and that their best prices are found on their site.

Read more on "Insuring" Brands Battle It Out On TV…

Good Online/Offline Customer Service Pays

I couldn't sleep over the weekend so got up and ordered a USB headset with a noise-cancelling microphone at 3am…..as you do! I need the headset as I'm starting to do a lot more multimedia for the adCenterCommunity.com site – webinars, podcasts, video etc….

Read more on Good Online/Offline Customer Service Pays…

BBC Launches New Look News & Sport Sites

The BBC's press release here says both news and sport will go live, fully revamped this week.

Seems like they've just switched on the new news site which looks great!

"The new look will include higher profile promotion of the new embedded video service, extra emphasis around breaking news and live events, wider page designs and more ambitious use of pictures."

Read more on BBC Launches New Look News & Sport Sites…

Blogging In Perfect Harmony?

Should blogging be taken seriously as a form of news communication? Is it not just a fad that has no legs? How can we be sure of the accuracy of the stories? Are they not cobbled together with little thought or research? Blog now and ask questions later?

Read more on Blogging In Perfect Harmony?…

Royal Mail & Direct Mail – Thinking Digital

I have a love/hate relationship with The Royal Mail I love the way the post people send me is delivered through my letterbox, but I hate all the other rubbish they stick in with it, and I can't figure out how to opt out.

Read more on Royal Mail & Direct Mail – Thinking Digital…

Making All the Right Moves

I'm having a running dispute with my postman. He keeps shoving direct mail in my letterbox along with my mail. When I've asked him to stop he claims he can't and there's no way to stop it, so I post it back in the box at the end of my road :-)

Read more on Making All the Right Moves…

Sony Makes Chas ‘n Dave Proud – Rabbit Rabbit!

Sony's proving they've "got more rabbit than Sainsbury's" with the next installment of their new Bravia Ad due out on the 5th October.

I've been talking about Sony and the ads for 18 months now with reference to their target demographics.

Read more on Sony Makes Chas ‘n Dave Proud – Rabbit Rabbit!…

Online Research Tools Reaching Offline Small Business

Saw a great article in The Sunday Times yesterday encouraging the use of online data to drive research efforts when setting up a small business…

I had said last week that I was surprised that the Facebook/BNP row had got so much airtime in the mainstream press, especially the BBC, but this piece – Don’t start up without research – took me by surprise as well.

Read more on Online Research Tools Reaching Offline Small Business…

Free Paper Distributors…..Need a Widget Please

Every day my offline world is being physically attacked by a dreadful adware program…

In the 300 yards from our offices at Cardinal Place to Victoria Station I regularly have my personal space invaded by up to 12 viruses that pop up and block my path. They prevent me from navigating where I want to go and thrust their un-targeted, us-solicited messages in the form of paper, images and colourful ink at me, registering a disdainful frown when I respectfully decline.

Read more on Free Paper Distributors…..Need a Widget Please…