Tag Archives: Out of home

A road less travelled

We are creatures of habit. We tend to adopt the same breakfast routine, follow the usual route to work, ease into the standard evening relaxation rituals. Of course we don’t literally do the same thing every single day, but there’s a fair degree of consistency in what we eat, how we travel, where we visit online, and pretty much all the other media we consume. And, without doubt, this has a bearing on how we engage with advertising. Read more on A road less travelled…

‘Diffusing innovation’ – in action, in the airport

Targeting the tech-savvy

In 1962 Everett Rogers’s ‘Diffusion of Innovations’ defined individuals’ adoption of a new technology or idea as putting them in one of five groups:  innovator, early adopter, early majority, late majority and laggard.   When people want to gauge how quickly technological developments make it from launch to commercial success they often look at the speed through which they pass into the ‘majority’ phase – critical mass, where they get a life of their own. Read more on ‘Diffusing innovation’ – in action, in the airport…

Responsibility for delivering the best possible daily use of the digital out of home medium falls to us all

Yesterday’s IPA Outdoor / OAA Digital Seminar was an instructive and positive insight into digital out of home media, its uses and its potential, from a number of senior agency and client people. As hoped, it delivered plenty of food for thought. Read more on Responsibility for delivering the best possible daily use of the digital out of home medium falls to us all…

Out and about – is participatory culture stronger than ever?

The two young men in the seats in front of us said that this was their third evening this week, “What better way to spend a summer evening?” There were six thousand people jammed in all around us, like bees in a giant hive. Hundreds stood in the centre in a myriad of colourful shirts and dresses. Mobiles were off: the only thing in people’s hands was the programme. The only branding in the hall was in discreet gold lettering: “BBC Proms”. Read more on Out and about – is participatory culture stronger than ever?…