Tag Archives: Radio

JUST HOW EFFECTIVE ARE EFFECTIVENESS STUDIES?

 

 Another week, another effectiveness study. This time it is radio’s turn to tell us it is one of the most effective pound-for-pound media channels in terms of delivering ROI. The study – ‘The ROI Multiplier’ –  shows strong, consistent returns across a large number of campaigns for most media channels – but especially radio – and provides further insight via Radio Gauge to identify ways advertisers can improve their ROI (the main one seems to be ‘invest 20% of your budgets in radio’). It has led me to pose the question, though; just how effective are these kinds of effectiveness study? Read more on JUST HOW EFFECTIVE ARE EFFECTIVENESS STUDIES?…

Read more on JUST HOW EFFECTIVE ARE EFFECTIVENESS STUDIES?…

Converting the digital transistor resistor

Dude listening to the radio in fake relaxed poseThe Government has previously announced that, by the end of this year, it will “make a decision on whether a radio (digital) switchover is in the best interests of broadcasters, manufacturers and consumers” – or listeners, if you prefer.

Read more on Converting the digital transistor resistor…

Australian media are down (under) but not out

Harbour bridge sydneyIn their recent global entertainment and media outlook report, PwC paints a fairly rosy picture for television, radio and cinema, but the canvas looks bleak for newspapers and magazines.  It forecasts that advertising income for radio will rise by 9% by 2017, which would put it almost neck and neck with print newspapers. Read more on Australian media are down (under) but not out…

Five ways to tell if your streamed music service is radio …or why Google’s All Access ISN’T “Radio without rules”!

The news this morning is that Google is launching a music streaming subscription service called Google Play Music All Access to compete with the likes of Spotify and Microsoft’s Xbox Music. Initially to launch in the US, the Android based service will soon be rolled out in the UK and other countries.

Read more on Five ways to tell if your streamed music service is radio …or why Google’s All Access ISN’T “Radio without rules”!…

It’s only words and words are all I have

Last Sunday, I was enjoying a rare moment of relaxation reading the newspaper whilst listening to the radio.  There is something about both the written and spoken word which is quite special and should be savoured.  It was therefore unnerving to read Jeremy Clarkson’s piece (‘Pah to apostrophes!’) that day on why we should not get all worked up about grammar and that we should get rid of the alphabet altogether. Read more on It’s only words and words are all I have…

From Lincoln to Abbey Road – an outdoor media trip

Abbey Road TfL NoticeLast night, Daniel Day-Lewis deservedly won the Best Actor BAFTA for his portrayal of President Lincoln.  Indeed, 150 years ago this year, Lincoln gave his famous Gettysburg (“four score and seven years ago”) address during the American Civil War.  Closer to home, 1863 was also quite a year as two iconic English brands were born.  The Football Association laid out a set of rules, which were first followed in a match between Barnes and Richmond (0-0 draw) and the very first journey on the London Underground took place between Paddington and Farringdon.

For what is a truly remarkable feat of Victorian engineering, we moan about the Tube a lot.  We moan when they are late, on strike or when someone jumps in front of one.  We moan when people force their way on before you have a chance to get off.  We moan when people don’t move down the carriage to let people on or when the closing doors are squeezed open.  But we smile when we read one of those Poems on the Underground or when the driver has a sense of humour.  We feel good when the elderly or pregnant are offered a seat or an 80s pop star breaks into song.  We also marvel at the Harry Beck designed map that is so pleasing on the eye (personally, I’m more fascinated by the equivalent geographically accurate Tube map).

Read more on From Lincoln to Abbey Road – an outdoor media trip…

I can hear clearly now the train has gone

A young man gets on the train and I can see his ineffective white earphones from my seat.  I glance at the empty space beside me and, as I inaudibly sigh, the inevitable happens.  Yes, the music was loud but something intrigued me that I have not experienced in this situation before.  He was listening to the radio on his smartphone over his 3G connection on the train.  More precisely, he was one of the 6.7m listeners tuning in to Nick Grimshaw’s new Radio 1 breakfast show that week.  Now this is progress for digital radio and keeping younger listeners engaged with the medium. Read more on I can hear clearly now the train has gone…

POP POWER! Exploiting radio’s populism isn’t a sell-out…but it will help things sell out!

For reasons that aren’t worth explaining here, from time to time I find myself seeking out songs about radio. And on every occasion I am reminded that for every song extolling radio’s virtues, there is another with a slightly more tarnished or cynical view of the medium.

Maybe this is partly a generational issue. For example, both ‘Radio Radio’ by Elvis Costello and the Attractions and ‘Capital Radio One’ by The Clash attacked the music policy of contemporary radio stations which predominantly played mainstream chart hits but little, or no, punk music. The Ramones ploughed a similar furrow in ‘(Do you remember) Rock n Roll Radio?’ with the lyrics “We need change; we need it fast…’Cause lately it all sounds the same to me”. Read more on POP POWER! Exploiting radio’s populism isn’t a sell-out…but it will help things sell out!…

Radio turns 90 but are young people tuning in or dropping out?

The first thing to note is that young people do listen to the radio and always have done; they are just listening for less nowadays.    On average, 15-24 year olds listen to the radio for 17 hours a week, compared with 22 hours for the population as a whole.  But radio, which turned 90 last week, is a medium that has always been favoured by the older generation, so what is the concern?

There has always existed an expectation that people grow into radio.  The big unknown today is whether the lower radio consumption of the younger generation will be maintained as they get older. Read more on Radio turns 90 but are young people tuning in or dropping out?…

I do love a model with curves

We are surrounded by data and lots of it, so the potential for conflict and confusion is growing.  It is big data and quick data.  We really are inundated – it is flowing freely just like a river that has burst its banks.  Our decision-making ability is therefore being tested with all this data.  It is fraught with risk at the best of times, but hopefully a calculated risk rather than being a gamble.  Nevertheless, it could probably always tell us what we need to know.
Read more on I do love a model with curves…