Tag Archives: Research

A conversation between Big Data and Market Research

“Hey MR old man, how’s it hanging?”

“It’s hanging very well, Big Data, thank you for asking.  And less of the old.”

“I don’t know how you coped in your day having to design questionnaires and sample frames and then have interviewers go out and ask people questions – it must have taken an age and cost the Earth.  We get brand and device usage data now on tap, loads of it, all the time for pretty much zero data collection cost.” Read more on A conversation between Big Data and Market Research…

Britain’s Creatives We Heart You

So if a client briefed you on a new campaign that needed to demonstrate how much they love coffee, love their customers, and brings their commitment to both coffee and customer care to life, how many of us would have thought “yeah, I know – nodding heads, buried in coffee beans, singing  a cover of a Kiss song”?

But those wonderful people at Karmarama think exactly like that.  T-G-F-T.  Because then we get ads like the “I was made for loving you” new Costa Creative.  I love it – great music, great engagement, great “stickiness”, and it makes me want to drink coffee (and I am a 12-cups-of-builder’s-tea -a-day-kind-of-girl). Read more on Britain’s Creatives We Heart You…

Great expectations… but it’s the taking part that counts and we can all take part

 At the 2008 Beijing OIympics GB exceeded expectations by finishing 4th in the medal table, just ahead of Germany. According to Ipsos MORI research conducted for UK Sport ahead of the London 2012 Olympic Games the majority of the general public felt that Team GB would do at least as well as in Beijing – with 2 in 5 expecting Great Britain to actually finish higher in the medal table. Given the top 3 nations in 2008 (China, US and Russia) all have populations more than twice the size of ours and GB finished a long way behind 3rd placed Russia (with 47 medals to their 73), this is a tall order – even taking into account the much talked about ‘home advantage’. Read more on Great expectations… but it’s the taking part that counts and we can all take part…

If You Ask A Stupid Question…

I almost expect new research on our media usage to be misleading these days. You know the sort of thing; like asking an online panel how many hours a day/days per week do they claim to do this or that and then concluding that people spend more time online than doing anything else. We’ve had a steady flow of that kind of research from the digital specialists for so long now that I’ve become inured to it, but when the industry regulator – OFCOM – engages in similarly dodgy research, the hackles begin to rise again.

In their latest study of young people’s media use, OFCOM asked a sample of 1700 children (aged 5-15) and their parents a number of questions about how much time they spend with different media channels and how important each one is to them. In particular, they ask a question about which piece of technology they would most miss if it was taken away from them; television, the internet, or their mobile phone. Read more on If You Ask A Stupid Question……

Win a £5k Search Audit with Reform Digital

Just fill out this survey if you’re a UK Advertiser http://www.reformdigital.com/research for the chance of a digital makeover.

 

Thanks for the heads up from the wonderful Amanda Davie who, I’m sure, will answer a few questions on the findings when the data has been put through the mangle!

Read more on Win a £5k Search Audit with Reform Digital…

Should We Educate Searchers Or Just Get Better At SEO & PPC?

My mate Dixon Jones just Tweeted a Guardian post which shows just how far we have yet to go in educating consumers on how online advertising works.

 

FastHosts recently commissioned a survey called Online Search Matters asking 1636 UK adults questions around their online usage and perceptions.

Read more on Should We Educate Searchers Or Just Get Better At SEO & PPC?…

Your Customer = Ruthless From Brighton

My brother said “I love the internet” to me at the weekend. He’s a civil servant, married with three kids, house by the sea and no business experience or interest in marketing whatsoever….

Read more on Your Customer = Ruthless From Brighton…

IAB – Online Advertising Up 38% to £2.8B – WOW!

New figures from the IAB show yet again that the online advertising model is no flash in the pan….

Banners, skyscrapers and rich media saw a staggering 45% growth in 2007, showing agencies and advertisers are obviously seeing the benefit from a branding and, in some cases, a direct response effect. 

Read more on IAB – Online Advertising Up 38% to £2.8B – WOW!…

Watch Out Boys! Girls Do Social Networking Best!

Nice piece yesterday in the Sunday Times showing how the internet is no longer just the place for spotty male geeks to gather. Not that that stereotype is necessarily warranted, but check out how Libby Purves referred to my blog a few months back!!!

Read more on Watch Out Boys! Girls Do Social Networking Best!…