Tomorrow I’m travelling up to Leeds to speak at the Think Visibility conference on Saturday.
I love the name of the event as it encompasses much of what businesses fail to do much of the time.
At a conference on social media before Christmas, one of the presenters suggested PPC wasn’t relevant to brand reputation management as “nobody clicks on the ads”.
It was a plainly wrong assumption given Google’s whole business model is based on them, and look how much money they have in the bank!
Just fill out this survey if you’re a UK Advertiser http://www.reformdigital.com/research for the chance of a digital makeover.
Thanks for the heads up from the wonderful Amanda Davie who, I’m sure, will answer a few questions on the findings when the data has been put through the mangle!
I’ve always been pretty agnostic on Digitales, but as this is my 300th post, I’m sure Steve and Rich at Media Week will allow me to talk Bing!
Ever since I joined Microsoft back in the summer of 2005, the advertisers and agencies I’ve talked to have loved adCenter and helped it grow in functionality through and open and honest dialogue. They’ve appreciated the diligence and availability our service teams and revelled in the great ROI they’ve gleaned from the platform.
Honoured as I was, I thought it both polite and in my interest to stay on for the rest of the day and hear the other speakers. Very often I learn a great deal from being at these kind of affairs as I pick up nuggets of information or different points of view that are both thought provoking and provide interesting content for this blog and articles I write elsewhere.
On his blog Jon was wily enough to get some screenshots of what's obviously a test across a small percentage of Google's traffic.
There are two "summits" going on this week in London that you should consider attending…
The eMetrics Marketing Optimisation Summit will be kicking off from 20-21st in Russell Square. If you enjoyed my posts from San Francisco then you'll know I've been totally absorbed by this way of looking at business metrics and web analytics.