Typically brands can see a 60 to 80 per cent jump in searches on brand terms during the entirety of a TV ad campaign, with a 40 to 60 per cent jump for generic searches.
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Tag Archives: search
Google Instant: the marmite factor
Two weeks after its launch, it seems that Google Instant has the Marmite factor – you either love it or hate it. The Guardian’s Charlie Brooker described his experience as like being an unwitting test subject in a global experiment conducted by Google. But whether you’re a fan or not it’s still early days. And there are many – as yet unanswered – questions about the impact this will have for publishers and agencies alike.
The rainforest and the advertising industry
I’ve had a week to digest the talking points of our Zeitgeist conference, where royals, bankers, business leaders, journalists and even an Amazonian tribal chief came together to discuss issues of the day. But one issue in particular stuck in my mind – sustainability.
…And access for all
As you may have read in a previous post, our house is currently a building site and we’re living in temporary accommodation. Although the flat is nice enough, the family and I are all starting to miss our creature comforts: my wife and I the garden and the Sky Plus HD box, the kids their trampoline. But we’re united in yearning for broadband which we’re all struggling to cope without.
My youngest daughter is a fan of the Bratz website (about dolls and accessories, for those of you without young girls), my son his Xbox live gaming & my eldest a constant stream of YouTube – let alone all their homework requirements which seem to demand internet access these days.
It’s great up in the digital North
I’ve recently come back from a couple of days in the north,
where I had breakfast, lunch and dinner with most of our agency partners in
that part of the world.
Customer service and brand reputation. Ah-haa!
Apologies
for not blogging over the last couple of weeks, but we’ve got builders tearing my house apart – and finding a temporary
home for the family has been taking up a lot of time (outside of work
of course)!
Search: The Snow Day Barometer
During “Snow Day” as I was building a terrific snowman with my kids (if I say so myself), I got thinking about the behaviour of all those like me that were stranded for the day (and just how good my snowman was – see right). It also got me thinking about the great opportunities that were afforded to me and the kids by the Internet: to continue communicating and engaging with work, friends and brands alike from the comfort of home.
Behind bars
I had the rare pleasure of spending time at HM Prison Wolds this week ….. and before you start thinking Howie’s in trouble with Sarbanes-Oxley or something, it was actually in the company of Hedley Aylott, the founder and MD of Summit Media and the operation he runs there.
