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Insight Two: Social media is like the new school playground…you can play, eavesdrop & gossip, but you always watch your back.
Steve Parker, managing director at MediaVest, explores the second of five key insights from the recently commissioned ‘Value of Talk’ study into women’s conversations. Read more »
The other day, I visited my favorite social news site www.mixx.com , and saw something that sparked a lot of questions in my head. It was an article, quite popular on Mixx in the few hours it had existed, that had an interesting title. The truly interesting part of the title was that it was only one word off from the exact title of an entry on the blog I read less than one month ago. Read more »
Google Wave dies a slow death, and yet there are some people who really haven’t seen the benefit. For me, it was one of the most sophisticated & user-friendly platforms available for e-mail services. It had a level of maturity that elevated it to the realm of a communication platform, allowing more to have real-time conversations through a secure messaging interface. So, what went wrong? Read more »
The way in which we customers consume media is rapidly changing. This much vaunted message is nothing new and most businesses are well aware of the radical shifts in how and where those customers want to consume and share information.
However although there are some notable exceptions, why are most companies still getting it wrong? Why are they still struggling with the concept that new media is not simply another medium, but a whole new set of cultural assumptions which are fundamentally changing how we think about information exchange.
It is to an unlikely source that we look for a shining example of how to really get a new media strategy right…….please step forward Lady Gaga. Read more »
Mark Lund, chief executive of the COI, speaking at Media 360 said social media would have an increasingly larger role to play in the government’s communications strategy. Read more »
Kevin Brennan, the UK marketing director (snacks) at Kellogg’s speaking at Media 360 conference said that he wasn’t sure that consumers wanted FMCG firms in the social media space. Read more »
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