Tag Archives: social media

Stand United for the Super Bowl

Ipsos ASI Super Bowl blogIn a world of media divergence there are now few moments where audiences of all ages are United. This is in part why events like the Super Bowl have become increasingly iconic and relevant places for brands to talk to us one to many (rather than the one to one, many to many, or many to one that is now part of everyday brand communications).

And Super Bowl is arguably one of the grandest stages of them all, where Entertainment takes centre stage and for many there is more chat about what goes on in the breaks than the play itself.

So imagine you have 30 seconds to talk to America: how do you tell your brand story?  Do you entertain or inform? Challenge or reminisce?  Use a puppy or David Beckham? Read more on Stand United for the Super Bowl…

oh what a night

On this side of the “pond” many of us (who didn’t have the stamina, or the access to hard alcohol that some of my colleagues did – you know who you are),  are waking up to the news that Barack Obama has been re-elected for “Four more years”.  And the President’s simple tweet of this message with a heart warming photo of him hugging Michelle has in the space of a few hours become the most re-tweeted Tweet – standing at over 500,000 tweets and rising.

Read more on oh what a night…

Super Fly Guy Felix gives Red Bull its Wings

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. The Austrian adventurer plans a record-setting jump from 120,000 feet on Tuesday. Photo: Jay Nemeth/Red Bull Content Pool

This blog is written by Claire Emes and Gabriela Mancero, Ipsos MORI

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Felix Baumgartner, stepping into the void from 71,580 feet during a test jump in March. Photo: Jay Nemeth/Red Bull Content Pool

Ten days ago, Red Bull Stratos’s five year mission culminated in a successful launch. Felix Baumgartner jumped 24 miles to Earth breaking the speed of sound in free fall before parachuting to the ground. He broke three world records with that one amazing jump.

From a social media perspective, Red Bull broke all known records too: 8 million concurrent people watching the live stream around the globe, 900,000 interactions on October 14th alone on the Red Bull Stratos Facebook Page and over 20,000 mentions of @redbullstratos on Sunday and Monday (Source: Socialbakers). Read more on Super Fly Guy Felix gives Red Bull its Wings…

The Ripple or the Drill?

 

I’ve learned that if you stick around long enough, fashions will always come back. My 13 year old son is taking a keen interest in my late 1990s wardrobe and record collection, which is a worrying sign in itself. Meanwhile, maybe it’s just coincidence, but I’m starting to see echoes of two phrases that infested the dozens of ‘new media’ business plans I had to wade through in my channel development role during that first 1990s dotcom boom; “if we build it, they will come” and “killer apps”. Read more on The Ripple or the Drill?…

Read more on The Ripple or the Drill?…

Controlling the uncontrollable – O2’s social media master class

O2’s service outage this time last week – which led to almost 8 million customers experiencing a 24-hour blackout across the UK and Ireland – may have damaged its reputation as a reliable provider, but its social media team gave us all a lesson in how to handle an avalanche of Twitter abuse.

They were receiving “customer feedback” at a rate of one tweet every six seconds and there was an almost 5000% uplift in mentions of O2 on Twitter. Huge numbers, especially given many customers would have frustratingly been unable to tweet as their phone was not working! Rather than following the traditional corporate crisis rulebook, O2’s social media team responded to its customers (many of whom had hurled expletive-filled abuse at them) in the way you would a good friend that you had let down. They used the right tone of voice, an element of humour (as well as humility) and a personal touch. See this article in the New Statesman for some interesting examples. O2 have provided a great case study on how an organisation can turn a customer-relations and PR nightmare into a positive customer story.

Read more on Controlling the uncontrollable – O2’s social media master class…

Sell to 100,000 or shout at a million? Cheap fans become mediocre customers…

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Speaking with the smart folks over at Alchemy Social (part of Experian) last week – specifically Will Ashton, Global Strategy Director, he hit upon some interesting research he’s been working on regarding a subject very close to my heart – value and ROI.

The research ties in with a trend I am hearing and observing throughout the industry – a desire to make Facebook work harder.  Using Hitwise data to measure the worth of fans, Ashton and co have gone beyond ad-effectiveness and click-path analysis to see what the fan does after they have clicked ‘like’ – specifically purchasing goods and services. Read more on Sell to 100,000 or shout at a million? Cheap fans become mediocre customers……

Data v Emotion: A Media360 Thriller

Ogilvy's rory sutherlandThe lowdown from your ringside civilian reporter…

It was like watching two heavyweights slug it out over an epic 15-round bout at this year’s Media360.

In the red corner, the champion fighter, Sugar Ray Emotion.

This is the established warrior of the marketing world, weaving stories into advertising campaigns that are wonderful enough to make grown men cry (see John Lewis) or make airlines pimp up their wings (hello, British Airways).  Suger Ray was old school, preaching stories for brands that float from the gut of Creativity and sting with real Emotion.

Read more on Data v Emotion: A Media360 Thriller…

Facebook dominates online global conversation about marketing and advertising

As the great and the good gather for the ninth annual Media360 Conference today, joint research by PR consultancy Braben and business intelligence company Polecat using its virtual analyst software MeaningMine shows over 35,000 articles on marketing and advertising around the world have been published online so far in 2012.

That averages out to over 8,300 articles every month and nearly 300 every day. Such a large amount of discussion just goes to show how the media business is never far from the headlines on a minute by minute basis. The MeaningMine platform crunches through 1.5m online and social media postings every day to track this in real-time. Read more on Facebook dominates online global conversation about marketing and advertising…

Bauer Media – The Value of Talk II

This post is provided by our partner Bauer Media - reaching more than 19 million adults with its influential brands. Insight Two: Social media is like the new school playground…you can play, eavesdrop & gossip, but you always watch your back. Steve Parker, managing director at MediaVest, explores the second of five key insights from the recently commissioned ‘Value of Talk’ study into women’s conversations.

Read more on Bauer Media – The Value of Talk II…

11 trends for 2011

I’m keen to look forward to next year, and what I believe will be some for biggest areas of growth across the world of social media.

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