The latest set of National Readership Survey (NRS) results published today (15 February) continues to show the national decline in reading printed newspapers. However, there is an exception this time round. The i newspaper recorded a year-on-year increase of 149,000 readers (+32%). Launched in October 2010, it now has 122,000 more readers on an average day than the Independent (plus a much higher circulation). Read more »
“Oh what a goal!” and as I belatedly look up at the television I see players celebrating and the goalkeeper picking the ball out of the net. I then quickly have to decide whether to rewind the live broadcast or wait for a replay of the goal to be aired. I choose the latter, but at the same time I bemoan the fact that I completely missed the goal because I was too busy surfing on my tablet. In fact I missed all 5 goals. Read more »
Last week was a busy one for news. Boris thanked the Olympics for introducing stranger conversations on the tube, a Scotsman won a long tennis match, Cameron apologised for Hillsborough and the Duchess of Cambridge snapped at getting snapped.
Closer to home and the NRS released its new Print and Digital Data (PADD). We now know for the first time how many people read newspapers and magazines in print, online, one or the other or both. In an environment of declining readership and circulation, the figures for some of the broadsheet newspapers especially were very exciting for the publishers indeed. This is the boost the press industry has been waiting for. Read more »
For millions, the realisation of TV when you want it, wherever you want it is fast becoming an everyday reality, writes Richard Lambert, account director at specialist PR consultancy Braben.
Technical innovations from new and established players have caught the imagination of the public this year like no other.
Through the uptake in technology that has enabled us to access video content in new ways and the substantial marketing budgets used to spread the word, a significant and lasting shift in mind-set is almost tangible.
The National Readership Survey (NRS), which reports on the official readership estimates for the nation’s print titles, has published its latest set of results today. Dare I say the obvious, but the diminishing readership of printed newspapers is a real headache for the publishing industry. It’s also a headache for me and others who are increasingly fed up constantly reading about their demise. It feels like a week can’t pass without some negative announcement or comment: Johnston Press scaling down some of their titles from a daily to a weekly operation; Leveson; Trinity Mirror’s shareholder displeasure; Leveson; Rupert Murdoch’s prediction of newspapers lasting just twenty more years; Leveson; and so on. And in related news, The Newspaper Marketing Agency, the trade body for the medium, has rebranded in a shrewd move to Newsworks. Read more »
The packed commuter train is such an anti-social environment. Putting the avoidance of eye contact to one side, one used to be able to get a crude, stereotypical take on what other people in the carriage were like by the newspaper, magazine or book they were reading. But with the anonymous array of mobile devices to hand, individuals just morph into a colourless crowd.
Based on a very biased sample of train carriage commuters travelling in to London from the Home Counties, there is an awful lot of electronic reading on mobile devices. I would say 40% on my journey today were reading books, newspapers or magazines on their e-readers or tablets, others (let’s say 25%) were either playing games or catching up on e-mail or social media on their phones. Another 30% or so were reading a printed newspaper, magazine or book. The rest were asleep. No one was talking. Read more »
So yes it’s November, but John Lewis officially launched Christmas the week before last with their new ad, to much Twitter and YouTube commentary from everyone from Charlie Brooker to Claire Beale. Personally I am with Claire – I love it too, it is a beautifully crafted ad.
So what do you want Santa to bring you for Christmas?
Well in my house, to paraphrase one of Mariah’s greatest hits “All I want for Christmas..” is well, actually love, not you, but a Tablet computer. Read more »
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