Tag Archives: TMG

Telegraph metered paywall is all about getting the data

It has taken a long time coming but today (Thursday) Telegraph Media Group (TMG) finally confirmed that it’s to begin charging for access to Telegraph.co.uk.

Big surprise? Not really. This move has been two years in the making and follows much discussion, board room debate, and has no doubt accounted for the head of the odd executive (the last to go, digital chief Steve McLaughlin was a firm advocate of a paywall strategy but, I’ve been told, did not have the persuasive skills to convince his bosses. Telegraph chairman Aiden Barclay and chief executive Murodch MacLennan, meanwhile, are thought to be in the anti-paywall camp). Read more »

Newspapers hope to enjoy Indian summer

Just what magnitude of editorial resource are national newspapers designating to the Olympics?

The question is an interesting one, as there is a school of thought that Twitter will be the de facto news feed during the Olympics, gazumping all the hard work undertaken by national newspapers.

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