Tag Archives: Web Analytics

Your Customer = Ruthless From Brighton

My brother said “I love the internet” to me at the weekend. He’s a civil servant, married with three kids, house by the sea and no business experience or interest in marketing whatsoever….

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Digital Twin Peaks

There are two "summits" going on this week in London that you should consider attending…

The eMetrics Marketing Optimisation Summit will be kicking off from 20-21st in Russell Square. If you enjoyed my posts from San Francisco then you'll know I've been totally absorbed by this way of looking at business metrics and web analytics.

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Embracing Online Ecosytems

Having had a long weekend in the Olympic National Park to recover and ponder what I learned at the eMetrics Summit in San Francisco, this idea of the online ecosystem is becoming more and more what the future looks like becoming…

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Segment Or Die

Bit OTT I grant you, but these analytics fanatics I’m listening to over here in SFO are pretty passionate about what they do…..

The premise behind segmentation with web analytics is around grouping customers based on their behaviour. Once you understand why they behave the way they do you can do something about it.

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eBay’s Approach To Analytics

eBay presented today at eMetrics on Improving Customer Experience – Some great content if a little poorly delivered…

In 1996 they had 41k users. Today their marketplace has grown to 276m sellers and buys worldwide. They have over one billion photos on their site, generate $2039 of sales per second and process 2 petabytes of data every day.

Read more on eBay’s Approach To Analytics…

Tesco, DunnHumby & Digital Data

Rufus Evison, the new digital guy at dunnhumby spoke today at the eMetrics Summit in San Francisco on Deep Data Diving – Bringing Online & Offline Inline.

In the 45 minute slot he outlined a digital approach to analytics but with some offline examples, really making the audience think about how offline data can be used in the same way as we use it online.

Read more on Tesco, DunnHumby & Digital Data…

Banking Bank Holidays!

This'll be the second bank holiday this year I've missed through my dedication to the digital marketing industry….

One of the things that baffles me about Microsoft is the lack of holiday my US counterparts get. Ten or so days a year as official "vacation" is their lot, although they do get 8 more days for things like Thanksgiving and celebrating Columbus (the detective?)!

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Brian Clifton’s 1st Interview – Post Leaving Google Analytics

I've known Brian Clifton since we were asked to speak at the Reykjavik Internet Marketing Conference in Iceland in 2006.

Passionate, articulate and highly intelligent (well he has got  a PHD!) Brian has done much for the online advertising industry, preaching the importance of the sometimes misunderstood and underutilised discipline we call web analytics.

Read more on Brian Clifton’s 1st Interview – Post Leaving Google Analytics…

Accentuating Analytics

In NMA last week, Charlie Symmons from Accenture made a great point about the need to introduce more analysis and get better AT analytics, in order for agencies to keep achieving great results for their clients in an increasingly more digitised advertising environment.

Read more on Accentuating Analytics…

SES San Jose – Day 2

Analytics, click fraud and working the booth…
Allan Dick’s party last night at Hakone Gardens left most of us a little hazy this morning, so how better to clear away the cobwebs but with a 90 minute session on web analytics?!…

Read more on SES San Jose – Day 2…

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